The creators of this ad have been watching far too much Mighty Boosh! If you’re not familiar with crimping – he’s an example
The creators of this ad have been watching far too much Mighty Boosh! If you’re not familiar with crimping – he’s an example
38 comments
James Kirkup says:
Mar 11, 2008
Frankly Awful!
shred says:
Mar 20, 2008
noel feilding will have good lawyers to kick there ass
if the aim was to appeal to the boosh market all they have succeded in is alienation.
and its not a crimp off there is no opposing faction;).
Eleanor says:
Mar 24, 2008
a total rip off of the mighty boosh! how can they think that they can blatently copy the mighty boosh’s soup song. it even ends with sunshine princess and the soup song ends with oriental prince! i hope they are sued!
Andy says:
Mar 24, 2008
Yeah, they shouldn’t be allowed to get away with it – there’s always a lot of “borrowing” of popular culture in advertising but this is blatant rip-off!
Boy says:
Mar 25, 2008
Seriously just seen this and had to google to find out what the frik was going on. I can’t believe they’ve made such a blatant rip off. Anger!!
me says:
Mar 25, 2008
grrness.
hmpf.
my respect for the sugarpuff monster has disappeared.
Sarah says:
Mar 26, 2008
i just saw it on tv and typed in sugar puffs crimp in google… here i am! if the boosh are gonna invent a genre then they should be expecting people to be interpreting on it ;D
Philldafunk says:
Mar 26, 2008
Hi,
Saw the advert Grrrrr!!!
typed sugar puffs crimp into google and here I am also.
Can’t believe they have gotten away with this
Hope messrs Fielding and Barratt sue the Honey Monsters ass.
W*&%K@£$
James says:
Mar 26, 2008
when the boosh crimp it is genuinely funny and amusing but this advert is so lame its pathetic!!!
Sickly says:
Mar 26, 2008
Whats wrong with every one, i thought the advert was a right laugh.
Boosh don’t own “crimping” it’s like rapping. Plus what about every other genre of music? loads of bands/singers sing the same genre.
Fleesh says:
Mar 27, 2008
Arseholes!
That’s not even crimping anyway – if it wasn’t written by Noel and Julian. Plus it’s just well below their standards too.
This has just proven what I always suspected – that the Honey Monster is Benjamin Grimm’s homosexual long lost twin.
Sugar Puffs taste like shite anyway.
Gabsenza says:
Mar 27, 2008
Ahh, poor Honey Monster. I love the the Boosh and I like sugar puffs, although it might not be the best it has to be remembered that ‘Imitation is the sincerest form of flattery.’ If anything I am a little dissappointed that Noel and Julian didn’t find it so.
Catty says:
Mar 28, 2008
Soup, soup,
a tasty soup, soup –
a spicy Carrot and Coriander,
Chilli Chowder,
crouton, crouton, crunchy friends in a liquid broth
I am gazpacho – oh!
I am a summer soup, mm,
Miso, Miso,
fighting in the dojo,
Miso, Miso,
Oriental prince in the land of soup!
Sugar Puffs, Sugar Puffs HUP!
Honey coated puffs in a milky bath
Put ‘em in your mouth and they make you laugh
Kept in the cupboard taken out for breakfast
Spoon’s best friend and the fridge’s favourite
Huff! Puff! Huff-puff!
Huff! Puff! Huff-puff!
Wheaty chums that settle in transit
Golden pips of a sunshine princess
HMMMMMMMMMM *is very annoyed* I hope that MBoosh have a series with the sugarpuff monster being eaten by a giant banana or something.
The man even does crimp movements! what a crimp rip off!
shep says:
Mar 30, 2008
has anyone thought that the company behind sugerpuffs actual got permission off Mboosh to do a slight copy of there song
rachel says:
Mar 31, 2008
no.
Andy says:
Mar 31, 2008
Doesn’t look like it Shep. The Boosh are reported to be speaking to lawyers about getting the Ad pulled, according to a story in The Sun
CwIsTyFa says:
Apr 1, 2008
MEH!!! i hate it !!! it mocks a boosh crimp and its awful! i hope it gets pulled
anonymous says:
Apr 1, 2008
lol, this song even lasts as long as the soup song. sugar puffs in a milky bath – Crunchy friends in a liquid broth. Sunshine princess – oriental prince
sarah says:
Apr 2, 2008
SUE SUE SUE!!
btw, loving the idea that
“Mighty Boosh have a series with the sugarpuff monster being eaten by a giant banana or something.”
Brilliant.
clarence didcot-apparently says:
Apr 2, 2008
It’s pretty lazy advertising yes. But the crimping thing stopped being funny after the third time they (the Boosh) did it in my humbug opinion.
Katie says:
Apr 8, 2008
I think it’s aweful. How can a pathetic shite tasting cerial be so rude as to rip of the legendary Mighty Boosh? I was so angry when I saw the advert, as it had ruined something I strongly loved. When I read in the Newspaper that Noel and Julian were to sure the sugar puffs commercial bosses, I was relieved. iI hope they sue their asses for every penny, and pull the stupid pathetic advert off.
Now, back to my I.C.T coursework.
Ciao.
Charlotte says:
Apr 14, 2008
Get this shit off the telly I say!!
Bob says:
Apr 14, 2008
Ok,
what the fuck, you guys are getting ridiculously stupid over an advert!
Ok fair enough the Boosh rocks and sugar puffs is a fat food for retarded kids who cant get off their asses.
I’m a boosh fan and i was shocked when i saw the advert, but face it, It’s an advert to get kids to try the cereal, the kids buy the product.
Jesus, I never thought some kids were so stupid about some TV Thing >.>
Noel says:
Apr 15, 2008
It’s a bloody parody! I don’t understand why people are getting so worked up about it!
Phil says:
Apr 16, 2008
Its embarrasingly bad. The mighty boosh is one of the most original comedies for years and to think some fat, sweaty executive thought ‘lets knock out a crappy copy out’ to hawk cereal to kids is sacrilage. If anyone working there happens to be reading, your cereal smells like hangover piss!
Johnny says:
Apr 17, 2008
i got a bad feeling about this..
Rob O'Cop says:
Apr 27, 2008
Isn’t that the guy from the dating site adverts – the why wait for cupid and fate ones?
Ashlea says:
May 3, 2008
What the hell do they think they’re doing.
I mean has anyone ever heard of originality !?
Pathethic to be quite honest.
Also a poor effort aswell , could have tried a little harder eh?
It’s enough to even TRY and copy crimp but actually take one of Noel & Julian’s own crimps and change the words is sad, very sad.
Big dissapointment tbh.
I now have no respect what-so-ever for the sugarpuff monster.
+ sugarpuffs aren’t even nice , so the advert wasn’t even worth the “effor”
One word .. sue :]
mr truthy says:
May 3, 2008
how do the kids buy the cereal???? the parents buy the cereal and frankly they will not get the piss poor advertising – no clear target audience, no consumer representation, couldnt even understand half the words the first listen. kids might influence with pester power but the chances of kids being influenced by a late 20 something gay man sitting next to what anyone of this century will see as a crap costume of a crap character are slight. and the argument of did it rip off the boosh is irrelevant because its just generally such a poor piece of media and campaigning that it really should not warrant such debate.
additional – pot noodle (and quite a few ads at the moment, such as that annoying car one) have shown the people that did this sugar puffs ad up. they took an idea that wasnt original, utilised its popularity with the correct target audience and executed a professional advert that like it or not absolutely shits on the honey monster one.
Pixie says:
May 11, 2008
Lmao this sucks so much.
I third the opinion that the Boosh should have the Hunster eaten by a giant banana.
I also concur with regards to the Pot Noodle ad – if Sugar Puffs wanted to get kids to buy it, they could have done so much better. The Pot Noodle ad is pretty similar to a crimp but at least they’ve put some effort in to making it a bit more professional than this bollocks.
I always hated Sugar Puffs.
Booshter says:
Jul 7, 2008
The advert was on again today (7th july) so im guessing the boosh guys havent sued them yet
SonofStatin says:
Jul 17, 2008
Just saw it a minute ago, yes googled and here I am – can’t believe they’re getting away with such a ripoff, but it’s at least demonstrating how mainstream the Boosh has become, which can only benefit messers Fielding and Barratt.
MisoSoup says:
Jul 20, 2008
I think this advert very neatly demonstrates that crimping isn’t as easy as it looks
bessie says:
Jul 27, 2008
Er can I just say – enough about the crimping already – and on with the recognition that this advert is just complete rubbish. Seriously guys, it made me want to cringe the first time I saw it, as you can see that Honey Monster’s acting chum has so little belief in what he’s saying and doing. It reminded me of the attempts that school friends of mine made when rapping first came to the fore – they so desperately wanted to look cool – and they so didn’t. You know a commercial is a load of old crap when even the actor can’t make it convincing… truly vomit inducing – not really what you want when trying to sell a breakfast cereal – utter bollocks
Ed says:
Jul 31, 2008
I hope the boosh didn’t authorise this advert. Or in anyway write this crimp. I feel they are a little above Sugar Puffs
Ian says:
Aug 11, 2008
Actually the boosh team wrote the crimp for the advert. FACT.
Loser says:
Aug 11, 2008
I love it, personally.
ELECTROGIRL says:
Dec 23, 2008
okay so ive been reading these coments and ive just read one that said sumat about the boosh not owning crimping!!
well in all fairness you might be right but i actualy had never heard of crimping untill the boosh!!
and aside from that the crimp that the sugar puffs have done is a blatent rip off of the mighty boosh’s crimp the soup song!!
im a huge fan of the boosh and i recognised what crimp the honey monster was using straight away!!
x