Kameraflage

This is pretty mad – I’m sure some clever people will find some interesting ways to apply this technology in the near future…

With Kameraflage, now you’ll be able to plant subliminal messages on T-shirts, movies and billboards that can only be seen with digital cameras. This context-sensitive display technology, developed by Sarah Logie and Connor Dickie, works by using colors that are invisible to us but easily picked up by the cameras’ silicon chips.

Via Gizmodo